mysuperfoods

Super Starts Here.

“Wow. These Taste Good.” (A Business Update)

on April 23, 2012
Have you ever gone to someone’s house for dinner and realized after not-too-long that dinner was running late?  Maybe even hours late?  The host or hostess seemed to be stalling with “oh, and did I tell you about the 14th cousin of my neighbor” stories and trying to distract you with drinks?  When really, all you’re thinking is, “please, let’s just order a pizza.  I won’t judge you because you forgot to thaw the chicken.”
We promise.  We are NOT those hostesses.  We are not out here “just” gathering recipes and holiday tips and sharing them with our awesome fans.  We are food manufacturers.  Good ones, if we do say so ourselves (and we better!).  We promise.  There is food coming.
I realized the other day that it’s been almost 3 months since we gave you a business update.  Since then, we’ve be plenty busy.  One of the greatest pieces of news is the arrival of two interns!  Stefanie and Kathleen are amazing, high energy, and really get what we’re trying to do here.  We are excited to welcome them to the team and still a little bit in denial that we got lucky enough to find them.  (“you want to work for US?!?  Do you know how crazy it gets around here sometimes?!”)
The challenges we faced a few months ago are now sliding right into place.  It’s fun to look back when that happens.  It’s also fun to not threaten permanent residence under my bed.  Derek (food scientist extraordinaire) found us an amazing co-packer who will make our product.  No 3am commercial kitchen for these mama’s.  The craziest part of it is that the CEO of the company and I went to the same college and played basketball on the men’s team (I was on the women’s team).  Talk about a small world.  Not only are we thrilled to be working with such accomplished manufacturers of all natural and organic food, but I had a random walk down memory lane.  You never know where the road will take you.
Did I mention our latest samples?  Aside from the fact that we’ve gone through 18 rounds on one flavor to find perfection, all I have to say is wow, these taste good.  I’m serious, people.  Start lining up now.
Some challenges? Moving fast!  It’s nearly impossible, when every step of the process can take “about 6 weeks”.  Coming into this year, we hoped to launch in March, then June, then August.  Now, we’re trying to do the best with what we’ve got and stay positive, knowing it might not be happening as quickly as we want, but the progress is GOOD.
Oh, and keep an eye out for our website.  It’s coming really soon.
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One response to ““Wow. These Taste Good.” (A Business Update)

  1. […] seem to post business updates less and less but nevertheless, I realize how much you guys like them when I do.  So here is the January 2015 […]

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