Super Starts Here.

Eco-Friendly Packaging Does Not Always Mean Healthy

on October 10, 2012

As of lately, if you walk into the supermarket, you might see a new wave of eco-packaging which could mean using recycled paper or plastic as packaging material, some commitment by the manufacturer to recycle, or even no packaging at all like you see in the bulk aisle.

This trend has spilled over into the cereal packaging. For example, Three Sisters brand, decided to lose the box in place of a plastic bag.  Three sisters is a brand owned by MOM Brands (Malt O’ Meal), a relatively smaller player in the cereal space that has been around for close to a While small, they are on the more innovative side, they got rid of the box, and on the resealable plastic bag, they promise that their products are made using renewable wind energy.

They also stand by their product in saying “Three Sisters offers all natural cereals that taste good and are environmentally conscious.”  Their products also contain “all natural cinnamon sweetened rice and whole grain wheat cereal. No trans fat, partially hydrogenated oil or phony flavors and all natural sweetened whole grain toasted oat cereal with marshmallows. No phony flavors or colors.”

While this may be an improvement in comparison to other name brand children’s cereals, these cereals are still highly sweetened cereals and not a nutritionally sound choice for breakfast.  Each serving has 2.5-3.5 tsp of sugar and only 1 gram of fiber.  The get the most nutritional benefits from cereals, they should contain 1.5 or less tsp of sugar and at least 3 grams of fiber.

It is also important to keep in mind that the “natural” designation has absolutely no definition according to the FDA.

The advantage of this cereal brand is that there are no artificial colors, zero trans fat, and not BHT use for freshness.

If you want to treat your kids to an eco conscious snack, Three Sisters may be a better choice than comparable cereal brands. However, being in an eco-friendly package unlike other cereals on the market does not make them a healthy food choice for your kids.



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